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Apptology
Service · Custom Software

Internal tools that replace your spreadsheets.

Dashboards, ops tools, and integrations built around how your team actually works — by senior engineers who ask why before writing a line.

The best internal tool is the smallest one that kills the most busywork. We don't sell platforms; we find the workflow that bleeds the most hours and build the thin, boring, reliable thing that fixes it.
What’s included

What you get.

  • Workflow mapping before code. We sit with the people doing the work and map the real process — not the documented one.

  • Senior engineers only. No juniors learning on your budget. The people who scope it build it.

  • Integrations with your stack. ERPs, CRMs, sheets, legacy APIs — we connect to what exists instead of demanding replacement.

  • Role-based access and audit trails. Permissions and logging from day one, not bolted on after the first incident.

  • Documentation your team can use. Handover docs, runbooks, and a recorded walkthrough — the tool survives staff turnover.

  • Honest build-vs-buy advice. If Retool, Airtable, or an off-the-shelf product does it, we'll say so and save you the build.

Process

How this engagement runs.

01

Map

1 week

Shadow the workflow, find the hours, agree the success metric.

02

Architect

1 week

Data model, integration map, tool choices, security review.

03

Build

3–8 weeks

Weekly demos with the actual end-users in the room.

04

Adopt

1–2 weeks

Training, parallel-run with the old process, then cutover.

05

Operate

Ongoing

Monitoring, fixes, and iteration as the workflow evolves.

Pricing

Productized, AED-priced.

Spark

From AED 45,000

One workflow, one tool — e.g. an approvals dashboard or quoting tool.

Build

From AED 110,000

Multi-workflow ops tool with integrations and role-based access.

Scale

From AED 250,000

Department-wide systems with data pipelines and reporting.

Custom

Let's scope it

Multi-entity, regulated, or legacy-replacement programmes.

Pricing reflects scope, not seniority. Every project gets senior engineers.

FAQ

Questions buyers actually ask.

How is this different from no-code?

It often isn't — and when Retool or n8n is the right answer, that's what we'll build on. We write custom code when the workflow outgrows no-code: complex permissions, heavy data, or anything customer-facing.

Do you integrate with our existing stack?

Yes — that's usually the point. ERPs, CRMs, accounting systems, spreadsheets, and legacy APIs. We've yet to meet a stack we couldn't connect to, though some make us earn it.

Who owns the IP?

You do, entirely, from the first commit. Code, designs, documentation — all in accounts you control.

Can we self-host?

Yes. We default to your cloud accounts (AWS, Azure, GCP, or UAE-based hosting where required) so there's nothing to migrate later.

How do you handle data security?

Least-privilege access, encrypted at rest and in transit, audit logs, and UAE PDPL-aligned data handling. For regulated industries we'll walk your compliance team through the architecture before we build.

What if requirements change mid-build?

They will — that's normal. Weekly demos surface changes early, and we re-scope openly: what's added, what's deferred, what it costs. No silent scope creep, no surprise invoices.

Find the hours your team is losing.

Bring us the workflow that hurts. We'll tell you what fixing it takes — and whether it's worth it.