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Apptology
Service · Bespoke Web

Websites that load fast and convert hard.

Marketing sites, product surfaces, and storefronts — designed editorially, engineered properly, and measured against the only metric that matters: qualified pipeline.

Most agency websites are decoration. We treat yours as revenue infrastructure: every section has a job, every page has a conversion path, and performance is a feature — because a beautiful site nobody waits for is a brochure nobody reads.
What’s included

What you get.

  • Conversion-first information architecture. Page maps built around buyer questions, not your org chart.

  • Editorial design system. A real visual language — typography, motion, components — not a template with your logo on it.

  • Next.js or Webflow, chosen honestly. Code when you need product surfaces; Webflow when your team needs CMS autonomy.

  • Performance budget enforced. Core Web Vitals targets in the contract: LCP under 2.5s, CLS under 0.1.

  • SEO and schema built in. Metadata, structured data, sitemaps, and an internal-linking plan from day one.

  • Analytics that answer questions. Event tracking mapped to your funnel, not a wall of vanity charts.

Process

How this engagement runs.

01

Discover

1 week

Positioning, sitemap, conversion paths, content inventory.

02

Design

1–2 weeks

Design system + key pages in Figma, reviewed weekly.

03

Build

2–4 weeks

Component library, CMS wiring, integrations, motion.

04

Harden

1 week

Performance, accessibility, SEO, analytics, QA across devices.

05

Launch + iterate

Ongoing

Deploy, measure, and a 30-day post-launch tuning window.

Pricing

Productized, AED-priced.

Spark

From AED 35,000

5–7 page marketing site on Webflow or Next.js, design system included.

Build

From AED 75,000

Full site with CMS, integrations, custom motion, and analytics.

Scale

From AED 140,000

E-commerce or product surface with payments, auth, and dashboards.

Custom

Let's scope it

Multi-market, multi-language, or deeply integrated builds.

Pricing reflects scope, not seniority. Every project gets senior engineers.

FAQ

Questions buyers actually ask.

Webflow or Next.js — which should we pick?

Webflow when your marketing team needs to edit everything without engineers. Next.js when the site is part of your product or performance and integrations matter more than CMS autonomy. We'll recommend one in the first call and tell you why.

How long does a marketing site take?

Spark-tier sites ship in 4–6 weeks. Larger builds with CMS and integrations run 8–10. The schedule is fixed at kickoff — if scope grows, we re-scope openly instead of slipping silently.

Do you handle SEO?

Technical SEO is built in: metadata, schema, performance, sitemaps, internal linking. Ongoing content strategy and link-building we'll scope separately or hand to your team with a playbook.

Can you migrate us from WordPress?

Yes — content, URLs, and redirects included. We've done enough migrations to know the redirect map is the project; we treat it that way.

Who owns the code?

You do, from day one. Your repo, your hosting accounts, your domains. If we part ways, you lose nothing.

Do you offer ongoing maintenance?

Yes — a monthly retainer covering updates, fixes, and small improvements. No lock-in; cancel with 30 days' notice.

Your website should earn its keep.

Tell us what it needs to do, and we'll scope the version that does it.