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Apptology
Industry · Retail & E-commerce

Storefronts that load before shoppers leave.

Headless commerce with sub-second product pages, back-office tools that keep inventory honest, and AI support agents that resolve the routine 70%.

What operators tell us
  • “Our product pages take four seconds and our bounce rate shows it.”
  • “Support drowns in where-is-my-order messages.”
  • “Inventory says yes, the warehouse says no.”
  • “Every promo means three days of manual setup.”
Retail & E-commerce — Apptology
Our approach

How we think about retail & e-commerce.

Commerce performance is revenue: every second of load time costs conversion, and GCC mobile networks are unforgiving. We build headless storefronts on Next.js with sub-second product pages, measured against Core Web Vitals in the contract.

Behind the storefront, we fix the operations: inventory sync that tells the truth, promo tooling your team can run without a developer, and AI support agents grounded in your order data that resolve WISMO, returns, and sizing questions end-to-end — in English and Arabic.

We won't rebuild your stack for sport. If you're on Shopify and it fits, we'll go headless on top of it; replatforming is a last resort we'll argue against unless the maths demands it.

70%
of support tickets resolved end-to-end by AI

Proof

A GCC retail group whose support agent now closes the routine seventy percent — order status, returns, product questions — handing humans only the cases that need them.

Typical stack
Next.jsShopify / MedusaAlgoliaStripe / TabbyWhatsAppClaude
FAQ
Headless or stay on our platform?

If Shopify/Salla serves you, we keep it as the engine and go headless for speed and design freedom. Full replatforms only when the current stack genuinely blocks you — we'll show the maths either way.

Do you support local payments?

Yes — Tabby, Tamara, Apple Pay, mada, and the regional gateways, alongside Stripe. Checkout is where trust is won; we treat it that way.

Can the support agent see real order data?

Yes — grounded in your OMS so answers cite the actual order, not a guess. Refund actions above your thresholds always route to a human.

What about Arabic shopping experiences?

Full RTL storefronts and bilingual support agents, dialect-tested. Arabic isn't a translation pass at the end; it's in the design from day one.

Let's talk retail & e-commerce.

Twenty minutes with someone who has shipped in your industry — bring your hardest workflow.